eMillions

November 15th, 2008

How To Get Your Book On Amazon.com

Written by Stanley Tang · Filed under Book Marketing

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

You’ve finished writing a book, you have your books printed, now you need distribution. And one of the best place you can get your book listed on is at Amazon.com - the world’s largest online retailer. Here are 3 ways to get your book on Amazon:

1. Get A Traditional Publisher

This is probably the easiest and least troublesome way of getting distribution into Amazon. The publishers are professionals and have probably done this many many times before, so just let them do all the technical work for you.

2. Use A Print-On-Demand Printer

This is where rather than mass-producing the books, new copies of the books are not printed until an order have been received, hence print-on-demand. Some good POD printers include Lulu.com, Lightning Source (owned by Ingram - the world’s largest book distributor) and BookSurge (owned by Amazon). Using one of the three POD printers will usually get you distribution automatically into Amazon. In fact, if you go to Amazon.com and click on “Self-Publish With Us”, it will take you straight to the BookSurge page.

3. Amazon Advantage

This is basiaclly a program you can join which allows you to sell your books on Amazon directly. They basically list your book on Amazon, however, you are responsible for doing the shipping. It will cost an annual fee to join, but if you can’t get a publisher or a POD printer, then Amazon Advantage is probably the simplest way. You can find out more about this at http://advantage.amazon.com/gp/vendor/public/join?ld=AZAdvanMakeM

Tell a Friend

→ 2 CommentsTags:

November 6th, 2008

5 Tips To Recruiting Joint Venture Partners For Your Launch

Written by Stanley Tang · Filed under Internet Marketing, Marketing Ideas

I’ve finally decided on my launch date - Friday December 5th 2008.

Mark that down in your calender. That’s the day when you will get to purchase a copy of my brand new book eMillions: Behind-The-Scenes Stories of 14 Internet Millionaires, just in time for your Christmas shopping. And of course the day which I will become a best-selling author ;)

Right now, I’m the process of recruiting joint venture partners for the launch and I’ve already got several BIG NAME marketers onboard with this launch. Here are just several tips when approaching potential partners to promote your product:

  1. Set up a “salesletter” for your program. Just like you have a salesletter for your product where you talk about the features, benefits, why you should buy etc, the same applies for JV partners. You’ve got to SELL your affiliate program/JV opportunity - what the product is about, what benefits will they get (commissions etc), how do they sign up etc.
  2. Know your conversion rates. You HAVE to test your salesletter beforehand. JV partners will want to know your stats so they know that your salesletter actually converts in the first place. Otherwise they’ll just be wasting their time and resources.
  3. Offer a large commission. You just have to do a little more than the rest of your competitors to stand out from the crowd. Usually, for digital products, the commission rate is 50%. Why not do more than what’s expected and offer 75%? Or even 100%? (that’s what I will be doing - 100% commission)
  4. Make it easy. Don’t let them do all the work, do the work for them. Give them all the ready-made tools such as email copy etc (to some extent even custom-build those promo tools). Put the affiliate link in the email promos for them (so not something like “Replace XXXX with your affiliate link”).
  5. Leverage results. You just need that ONE partner to get everything started. So leverage it by saying something like “Bob promoted it to a list of X number of people and made Y amount” or “So and so is already onboard” (creates social proof).

Do you have any joint venture tips? Leave it in the comments section :)

(Anybody with a list of 5,000+ and is interested in participating in my book launch, please email me stanley at stanleytang.com)

Tell a Friend

→ 1 CommentTags:

November 1st, 2008

I’m #2 On Amazon!

Written by Stanley Tang · Filed under Book Marketing, eMillions

Check it out:

Okay… it’s only a category #2 best-seller and it’s only on the French Amazon. Obviously, my goal would be to hit the #1 spot on the American Amazon.com (or even New York Times).

Right now, I’m in the process of recruiting joint venture partners asking them to participate in my “proper” book launch coming up at the end of November. You pretty much approach them in the same way you ask for interview proposals so things like what the project is about, what’s in it for them, details etc. It’s basically going to be like one of those typical Amazon launches where I get the JV partners to contribute their bonuses (where they can link it to their own optin-page) in return they promote the book (plus earn commissions on the backend). It might sound a little confusing, but I will lay out all the nitty-grittys in my upcoming post.

If you happen to have a mailing list of over 5,000 people and would like to participate, please email me - stanley at stanleytang . com

Tell a Friend

→ No CommentsTags:

October 30th, 2008

Interview With Dean Hunt - Buzz Marketing Expert

Written by Stanley Tang · Filed under Internet Marketing, Interviews, Traffic Generation

(This blog post is syndicated from StanleyTang dot Com - A Teen Entrepreneur’s Journey To Online Success)

Creative content is the key to creating buzz

Yesterday, I had the pleasure of interviewing Dean Hunt from the UK. Dean is one of the leading experts in the field when it comes to buzz marketing… and he’s only 26 years old! He’s truly a marketing genius and knows how to get people talking.

For those of you who have been a subscriber of mine will probably know that I’m a BIG fan of viral marketing and I happen to agree with many of the stuff Dean said. It’s all about creating CONTENT that will turn into link baits - whether its humor, quality tips, controversy, value etc. Read the interview below:

1. What did you do before you stumbled across the internet? And how did you eventually got started with internet marketing?

I have done everything from graphic design, to being a professional golfer. I squeezed a lot into my youth. I stumbled across Internet Marketing really without knowing exactly what it was. I created a sports betting forum in 2003, and basically I wanted to make it popular, so I just experimented with lots of techniques. It was only later that I realized that what I was doing was actually called “marketing”.

2. What initial obstacles did you face and how did you overcome them?

Lack of funds were my main issue early on, so I overcame them by being creative, utilizing contacts, and learning how to get noticed.

3. What is the difference between buzz marketing and viral marketing?

For me, buzz is the action and viral is the result. For example, if I stand in Time Square New York naked and sing ‘Like a Virgin’ by Madonna, then I will create a buzz, later, if people tell their friends about it, then that is the viral stage. So really, viral marketers are actually buzz marketers who are looking to go viral, they just don’t realize that yet.

4. How did you become known as the buzz marketing expert?

Again, kinda by accident. I started my blog as simply a way to keep my thoughts and ideas, it wasn’t really something that I wanted to share with the world, but then I started getting traffic, and when I analyzed that traffic, I noticed that people responded most to anything that was creative, different, funny, or edgy. A pattern soon emerged, and I discovered that creative content is the key to creating buzz.

I also have managed to have huge success over and over again on sites like Digg.com, so that has helped cement my place as the leading buzz marketing expert on the net.

5. Could you perhaps use a case study of yours and walk us through a step-by-step process to a successful buzz marketing campaign?

I actually have done a few case studies, you can download one of them here: http://www.webtrafficorgasm.com/casestudy.zip or signup for free at www.buzzprofits.com and I will send you them all. They show EXACTLY how I did it.

6. What do you exactly do to monetize your buzz marketing efforts?

I use what I like to call “down the line monetization”. What this means is that I don’t look to profit from the traffic straight away. Most people don’t grasp this concept, and that is why they have to work a lot harder than me to go viral.

Say for example you create come killer buzz content, and you get 100,000 visitors in a one day period. The usual method is to plaster your site with loads of adverts, and if you are lucky, you can make $200 from adsense.

That is what most people do.

However, for that $200, you now have 100,000 people who think your site was annoying, spammy and crap. So you will never see them again.

What I do is don’t look to monetize instantly, in fact, I have been known to strip all ads off my site when I detect that I am about to go viral, and my personal blog has zero ads on it. Then, when people come, they read my content, they check my other stuff, they subscribe to my newsletter, they add my feed to their reader, they bookmark me, they email their friends etc… and I build a relationship/following with them.

Now, as well as dramatically increasing the popularity and value of my site and brand, these extra followers can be sold to at a later date, hence why I call it “down the line”. I sell to them later down the line.

It might even be 6 weeks later.

7. What else do you do to make money online apart from buzz marketing?

I recently started doing consultancy services to web businesses that want to dramatically increase the popularity and profits in their company. I do this with my awesome biz partner Barry Dunlop (BarryDunlop.com) and it is going well. I don’t normally plug, but if anyone is interested in our services, please contact me ASAP at my personal email: deanhunt08@gmail.com as we only have two places left on the program.

8. You have an very interesting blog with tons of personality in it - the bunnies, the $1 million dollar review, the 6 billion RSS reader etc. Tell us a bit about these and why do you do those wacky stuff. It’s certainly not things you see normally on a typical blog.

That is why I do it. Most people don’t get why I do it, but it is the same reason that people where bright clothing… to be noticed and remembered. I read hundreds of blogs per week, and I forget about 99% of them. The ability to stand out above the crowd, get noticed, and be remembered is the essence of buzz marketing and branding in today’s world.

9. Any final comments? Plans for the future?

I know there are a lot of businesses struggling out there at the moment, so I would strongly recommend that they contact us ASAP and we can discuss some exploits, techniques and strategies to improve their Internet Success (deanhunt08@gmail.com). Thanks for your questions, and I hope that this has been useful to your readers.

Dean (www.deanhunt.com)

Tell a Friend

→ 1 CommentTags:

October 26th, 2008

Profile: Andrew Fox

Written by Stanley Tang · Filed under Gurus

“How a 26 Year-Old Kid, Who Used To Wash Cars for $5 Per Hour, Generates Instant $70,697, $29,013 and $90,389 Commission Profit Pay Days”

Andrew Fox

Guru: Andrew Fox

Andrew Fox is an Internet super affiliate who began online back in 1999. He’s generated millions of dollars in sales using the power of affiliate marketing as well as selling his own personal products.

He is the creator of the Clickbank best-selling product Dominating Clickbank and Guru Slayer. Just recently, he was able to take a $200 resell rights product and turned it into a $25,000 payday.

Andrew currently resides in the seaside town of Bangor, Northern Ireland.

For more information about Andrew, visit TheCBFormula.com.

Tell a Friend

→ 1 CommentTags: