This is the final part to the interview with shoemoney. If you missed the previous parts, here’s part 1 and part 2.

—start of interview—

Stanley: What are some of your future plans to taking your company to the next level?

Jeremy: With the sale of AuctionAds and our other companies, we have quite a bit of capital and a lot of experience. I think I’m one of the best marketers online and I think I also have one of the best programmers for e-commerce, Dave Dellanave.

Now, between us, we have money, programming and marketing. Those are basically what every start-up company needs. So we created a company called ShoeMoney Capital, which basically can fund people that are trying to start up new ideas through assets, whether it’s money, marketing experience or programming experience.

We’ve done that with a few companies. We incorporated ShoeMoney Capital. We haven’t even gotten a website up yet and I don’t know if we will. Right now, we’re working with Liquor.com and other companies that we’re looking at taking a stake in and offering our resources there. I think that’s probably the future of ShoeMoney, is taking our experience and being a part of some of these sites.

I went to a conference called the Tech Crunch 40, where basically all these companies demoed their products. There were some really awesome, amazing ideas. The problem is a lot of them didn’t know how to make money or they were having programming issues or they were broke. They were all a week away from being bankrupt for the most part.

I retained a couple of their info and maintained contact with them and will probably be investing in them. I think that’s a really big thing because there are all these great ideas and great sites that just don’t have the marketing and financial resources or the programming experience to really make it work.

I think that we can offer that and take a stake. It’s not venture capital. It’s probably closer to what is referred as angel funding. I think that’s probably our future.

Stanley: What do you think are the three main ingredients to success as an Internet marketer?

Jeremy: I think one of the biggest things is people close themselves off and think they know everything. I think one of the biggest reasons people become successful is always listening and watching everything. Don’t be so judgmental.

A lot of times, you’ll hear people and they’ll say, “Oh, I read this e-book and this guy is an idiot.” And things like that. I’m always a little disturbed by that because I read pretty much every e-book and I always get something out of it. Usually, it has nothing to do with what the person is saying but they’ll trigger something in me.

I think passion is another keyword, too. If you’re not passionate about what you’re doing – basically, you wouldn’t be doing it for a hobby – then, I think you won’t be successful. For me, marketing is a hobby. I love it. I love selling. I love marketing. And I love psychology.

So really, to answer your question, I think one of the biggest keys to being a successful marketer is understanding the psychology of the people that you’re trying to market to. If you can do that, then everything else is very, very easy.

Stanley: Can you walk us through a typical day in your life?

Jeremy: Well, it would probably be easier to take you through a quick week. Every day, the plan is to get up at 7am, but my daughter, who’s 20 months old, will get up anywhere from 6:30 to 7:30. So I get up with her, spend about an hour with her and then our nanny arrives. Then I go to work. I’ve got an office downtown that I work at.

Usually, the first thing I do is check the revenue from the previous day to make sure everything is on track and make sure there are no weird anomalies going on. Then from there, I touch base with Dave, who’s now pretty much my partner in the company, to see how he’s doing, what he’s doing, or if he needs anything from me, or if I haven’t delivered anything I said I would, pretty much anything what’s going on.

Ty, who works for me full-time, has an office here as well. I check in with him to see how things are going. He’s managing the Elite Retreat, so he’s pretty busy with that right now.

I usually take a lunch at about 11am to 1pm. I usually have a lot of meetings over lunch here locally, with some local friends that are also in business, as well. I like to keep in touch and surround myself with those successful people. Then, after lunch, usually it’s just whatever we’re working on. I’ll touch back in with Dave and whatever needs being done.

I’ll make calls. A lot of time is spent on the phone during the day, just kind of connecting things so that other people in my company can do their job better. It’s just a lot of oversight. I do most of the marketing firsthand, but Dave handles all the programming and stuff. Then I have Ty, who’s doing a lot of the footwork for a lot of our projects now.

Monday, Wednesday and Friday, I knock off around 4:30 and come home and spend time with my kids. Then I go to the gym from 5:30 to 7pm. Then I come home and spend two hours with my wife. Then when she goes to sleep, which is really early, about 8pm to 9pm, I’ll go back to work usually until about 1am. Sometimes it goes later, sometimes earlier.

That’s kind of my fun time, working time online, where I’ll read blogs or read forums, and just kind of my relax time. I’ll hack and slash on some code and build some silly little thing.

Then on Tuesdays, I do a radio show. So on Tuesday, my schedule is really crazy because I work, then I work out and then do my radio show. Then there’s an Elite Retreat mastermind call, which was actually formed by the previous attendees of the Elite Retreat, and they do a once-a-week call where they all kind of touch in and talk about what they’re working on and they all kind of make assignments for each other. It’s really, really good, and it’s been something that I’ve adapted and started participating in.

That’s pretty much my week. Friday and Saturday nights, especially Sundays, I try to spend as much time as possible with my family. It’s still hard, but with things like smart phones and stuff like that, you can do a lot being mobile and kind of relaxed. So that’s pretty much my life.

Stanley: I want to end the call by asking you, if you could start all over again, what three things would you do differently?

Jeremy: Well, I would have taken a lot more chances back before I was married and had kids. There are a lot of people that made a lot of money in gray areas such as YouTube, Kazaa and all these peer-to-peer things. I should have probably been more aggressive in those areas.

I thought the ringtone market back then was a little risky and we had some legal issues. But when YouTube came out, everybody was like, “Oh, it’ll be shut down in a couple weeks.” They never thought that a company like Google would acquire such a legally risky company, but, guess what, they did and it still continues to pave the way for user-generated content and the laws kind of go with that. I guess the biggest thing would be to take more risks. I really had nothing to lose back then. Now, I really can’t do that because I have a family and stuff like that.

I probably also should have started my company a lot earlier but I don’t know that I would really do that much else different. My wife was really the start of a lot of great things in my life. I don’t really know what else…

I probably should have convinced my wife to quit medical school and come work for me because she has a good impact on our company. She is very structured and has an amazing work ethic, which is something that I never had until I met her. And she kind of showed me that through hard work and some structured management ability, you can really do some great things. That’s when I really started to become profitable.

So I probably would have tried to convince her to get more involved, but otherwise, I’ve been pretty happy with the way things have gone. Maybe in ten years time, this might be a better question to ask me what would I do different. We’re still young in our company and we have such a big future ahead of us. So it’s probably a little early for me to answer that.

Stanley: Jeremy, I want to thank you for your time. Got any final comments you want to add, or let people know about your main website, where they can get more information about you?

Jeremy: Sure. I think the future right now, I encourage anyone who is looking at creating extra income, if you’re really passionate about a subject, just start writing about it. You don’t have to quit your day job. I think that’s actually a huge mistake by most people. You can do it in line, just do it when you have time and see how it works. Everything starts off very small.

Also, right now, I think it’s an amazing time, because anyone, anywhere in the world, can just start making money online, or at least try and come up with some good techniques and stuff like that. It’s just an amazing time in the world and I hope people take advantage of it because I hope there’s not a lot of people, which I’m sure there will, 10, 15 years ago, saying, “I had this great idea back then and I didn’t do it because I was lazy.”

So, in closing, I’d just like to encourage everybody to do that. My blog is at ShoeMoney.com and that’s pretty much it. So, that’s pretty much it for me. Thanks for having me, Stanley.

—end of interview—

That’s it. Hope you got a lot out of this three-part interview. This is just one of the 14 interviews which will be part of the book. Remember to subscribe (just enter your name and email in the optin-box on the sidebar) and stay tuned for the launch of my book, eMillions: Behind-The-Scenes Stories of 14 Internet Millionaires.